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“With Doodl Space, we've been able to experiment a lot with designing.”

— Ayushi, School Engagement Manager, Khan Academy

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“With Doodl Space, we’ve been able to experiment a lot with designing.” — case study

Industry

Edtech

Location

California

Subscription

Graphic + Videos

Deliverables

Posters, Social media & Videos

Team size

1,001 - 5,000

The Challenge

Worked with an agency that built most designs from around ten fixed templates, so the output looked repetitive.

Why Doodl Space

Multiple designers working across formats, with every brief documented on the platform instead of said out loud and forgotten.

The challenge Khan Academy needed to solve

Khan Academy is a nonprofit education organization that provides free courses and learning resources to students and teachers worldwide, covering subjects from math to the humanities.

Before Doodl Space, Khan Academy’s marketing team worked with an agency that built most designs from around ten standardized templates, so output looked repetitive. Briefs were often given verbally over calls, and without anything documented, details tended to fade or get missed before the design stage.

Before Doodl Space

Templates, agencies, and briefs that faded.

A small set of templates most designs were built from, making output repetitive.
A small agency team spread across multiple clients, which affected timelines.
Briefs given verbally over calls, so details could fade or get missed before reaching the design stage.

With Doodl Space

Documented, distinct, and improving.

Multiple designers working across formats, bringing new perspective inside brand guidelines.
Briefs documented on the platform instead of explained verbally.
Designers who took time to learn the brand, with feedback improving each round

“With Doodl Space, we've been able to experiment a lot with designing.”

"The reservations I started with have kind of gone away, and I now just like putting the brief onto the chat. It's been a good, positive turnaround."

Ayushi

School Engagement Manager, Khan Academy

What Khan Academy got out of it

Distinct
Designs

Working with multiple designers across formats moved Khan Academy away from the repetitive templates the previous agency relied on.

Documented
Briefs

Writing briefs on the platform means instructions are recorded and don't fade the way a spoken request can.

Faster
Timelines

Timelines with the previous agency were often a mess. Turnaround with Doodl Space has been strong, and it pushed Ayushi to write sharper, clearer briefs along the way.

~1 yr

Working Together

An active, ongoing partnership.

4.8

Average Rating

Based on client feedback.

Work created for Khan Academy

Posters, Social media & Videos — produced on subscription.

Questions worth answering

Their experience, plus a few general questions.

A. Doodl Space is built for companies who wants a creative engine that churns out variety of professional and brand consistent creatives every time, is so flexible that it can be scaled anytime to flexibly support a dynamic marketing cycle without unnecessary cost overheads, and is so reliable that it never fails to show up. Any team size, any indu

A. For Khan Academy, it took close to four or five rounds before the team fully understood the brand's guidelines and communication style. After that, each design kept improving.

A. Briefs are documented on the platform, so nothing relies on memory the way a verbal request can. Clearer briefs over time help too, and the team also gives feedback on how to make a brief easier to work from.

A. Doodl Space can deliver a wide range of design and video work, all through one platform, with briefs that stay documented instead of fading after a call. The best way to judge fit is the 7-day free trial. No cost, no card required.

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“With Doodl Space, we've been able to experiment a lot with designing.”

The challenge Khan Academy needed to solve