ITEnterpriseIndia

“I do not feel Doodl like a separate team. They are like my team only.”

— Vineeta, Brand & Visual Strategist, Intellect Design Arena

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“I do not feel Doodl like a separate team. They are like my team only.” — case study

Industry

Location

India

Subscription

Graphic + Videos

Deliverables

LinkedIn Posts and Videos

Team size

5000-10000

The Challenge

A two-person in-house team could not keep up with a growing creative workload, and Intellect rarely worked with agencies.

Why Doodl Space

A dedicated design team that worked like an extension of Intellect's own team, with a portal to manage every request in one place.

The challenge Intellect needed to solve

Intellect, formally Intellect Design Arena, is a global financial technology company headquartered in Chennai, India, building banking and insurance software for institutions across more than 30 countries. Vineeta manages design and brand within Intellect, and given that scale, the company prefers keeping design in-house rather than working with outside agencies.

At the time she reached out to Doodl Space, her team was just her and Amit, and the workload had grown beyond what the two of them could manage. Her first instinct was to hire one more in-house designer. Doodl Space was not her first choice, until the subscription model changed her mind.

Before Doodl Space

Two people, one growing workload

A two-person in-house team, Vineeta and Amit, handling a growing creative workload.
A strong preference for in-house work, with agencies rarely used at all.
Communication over Zoho Desk, email, and calls, before Doodl Space introduced a dedicated portal.

With Doodl Space

One team, room to flex.

Social media design for Intellect’s wholesale business handed to a dedicated team.
A portal where every request from every team member is visible in one place.
The ability to scale up to an enterprise model during high demand, and scale back afterward.

“I do not feel Doodl like a separate team.
They are like my team only.”

"Everybody wants a good support partner. I do not feel Doodl like a separate team. Obviously Doodl is my agency arm, who are like my design arm, who is like my team only. So I also push for you guys as I push for my team."

Vineeta

Brand & Visual Strategist, Intellect Design Arena

What Intellect got out of it

Fast
Turnaround

Doodl Space's fast-moving design style suited social media well, backed by a wider pool of designers than a small in-house team could offer

Flexible
Scaling

During a period of higher demand and team departures, the engagement moved to an enterprise and then scaled back to subscription once things stabilized.

One
Platform

Before the portal, work was tracked through email and calls. Having every request visible in one place made it far easier to report progress to management.

~3 yrs

Length Of Partnership

Ongoing relationship with Doodl Space.

4.6

Average Rating

Based on client feedback.

1500+

Projects Delivered

For Intellect Design Arena.

Work created for Intellect

Social media posts and videos produced across subscription and enterprise engagements

Questions worth answering

Their experience, plus a few general questions.

A. Doodl Space is built for companies that want a creative engine that churns out professional, brand-consistent work every time, stays flexible enough to scale up or down with a changing workload, and shows up reliably without extra overhead. Any team size, any industry.

A. Subscription suits teams with a steady creative pipeline and predictable turnaround. Enterprise is built for higher, more urgent volume with faster scaling. Intellect used both, moving to enterprise during a period of heavier demand and scaling back to subscription once things stabilized.

A. When Intellect faced higher workload along with team departures, the account moved from subscription to an enterprise model and then scaled back once things stabilized.

A. Doodl Space can deliver high quality graphics, video edits, and motion design, all through one portal at a transparent, predictable price. The best way to judge fit is the 7-day free trial. No cost, no card required. See the work, build the trust, and go from there.

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free trial.

Book a demo and see how Doodl Space delivers
consistent creative for marketing teams like yours.

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“I do not feel Doodl like a separate team. They are like my team only.”